You’re looking for a reliable landing page builder, but before clicking “Buy Now” on Swipe Pages, you want to know: is it worth the investment? The struggle is real—balancing functionality against budget constraints can make or break your marketing strategy.
Up-to-date pricing information is crucial , especially as SaaS companies frequently adjust their plans and features. What might have been true six months ago could be outdated today, potentially leaving you with unexpected costs.
In this comprehensive Swipe Pages pricing review, I’ll break down every plan, feature, and potential hidden cost so you can make an informed decision that aligns with your business needs and budget.
What Is Swipe Pages Anyway?
Swipe Pages is a dedicated landing page builder designed to help marketers and businesses create high-converting landing pages and sales funnels without requiring coding knowledge. The platform offers conversion-optimized templates, A/B testing capabilities, and analytics tracking to maximize lead generation and sales. With features like Smart Pages, dynamic text replacement, and multi-step forms, Swipe Pages provides the tools necessary for creating professional landing pages that integrate with popular marketing tools through Zapier and direct integrations.
Why Swipe Pages Pricing Matters for You
- Manage Your Budget: Understanding the exact cost structure helps you allocate your marketing budget efficiently without unexpected expenses.
- Match Needs to Costs: Different plans offer varying features—knowing what you’re paying for ensures you’re not overspending on capabilities you don’t need.
- Assess True Value: By understanding traffic limits and feature sets, you can accurately calculate your cost per landing page or visitor.
- Avoid Unexpected Issues: Being aware of traffic overage charges and feature limitations prevents surprise bills and functionality restrictions.
Swipe Pages Pricing Plans
Startup Plan
Cost: $39 per month / $29 per month when billed annually ($348/year)
Savings: $120 per year with annual billing
Usage Limit: 20,000 visits per month, 1 custom domain
Includes:
- Unlimited landing pages and funnels
- Conversion-optimized templates
- Smart Pages functionality
- 5 client subaccounts
- 5 team members
- 50 global blocks
- AI Assistant
- Server-side A/B testing
- Analytics and conversion tracking
- Zapier integration
- Ecommerce with Stripe checkouts
- Full chat and email support
Limitations: Limited to one custom domain and 20,000 monthly visits
Best For: Small businesses and solopreneurs just starting with landing pages who need professional features without overwhelming complexity.
Marketer Plan
Cost: $89 per month / $69 per month when billed annually ($828/year)
Savings: $240 per year with annual billing
Usage Limit: 50,000 visits per month, 5 custom domains
Includes:
- All features from the Startup plan
- Increased traffic capacity (50,000 visits/month)
- 5 custom domains
- Unlimited landing pages and funnels
Limitations: Capped at 5 custom domains and 50,000 monthly visits
Best For: Growing marketing teams and small agencies managing multiple clients or brands that need increased traffic capacity and domain flexibility.
Agency Plan
Cost: $199 per month / $149 per month when billed annually ($1,788/year)
Savings: $600 per year with annual billing
Usage Limit: 500,000 visits per month, unlimited custom domains
Includes:
- All features from the Startup and Marketer plans
- Unlimited custom domains
- 500,000 visits per month
- Unlimited client subaccounts
- Unlimited team members
Limitations: Traffic capped at 500,000 monthly visits (with overage fees applicable)
Best For: Digital agencies and large marketing teams managing numerous clients or campaigns that require substantial traffic capacity and collaborative features.
Monthly vs. Annual Billing: Saving Money
Swipe Pages offers significant discounts for annual billing across all plans. The decision between flexibility and savings is straightforward: you’ll pay more monthly for the freedom to cancel anytime, or you can commit annually for substantial discounts.
For example, with the Marketer plan, you’ll pay $89 monthly ($1,068 yearly) with month-to-month billing. Switching to annual billing reduces the cost to $69 per month ($828 per year), saving you $240 annually—effectively getting nearly 3 months free compared to monthly billing.
Annual plans offer the best value with up to 25% discount, but consider your long-term needs before committing to a yearly subscription.
Swipe Pages Pricing vs. Competitors
Swipe Pages vs. Unbounce
- Starting price: Unbounce starts at $99/month (monthly) or $74/month (annually)
- Notable differentiator: AI-powered Smart Builder and Smart Traffic conversion optimization
- Value summary: Unbounce offers more advanced AI capabilities but comes at a significantly higher entry price than Swipe Pages’ $39 monthly plan.
Swipe Pages vs. Leadpages
- Starting price: Leadpages starts at $49/month (monthly) or $37/month (annually)
- Notable differentiator: Includes website builder functionality beyond just landing pages
- Value summary: Leadpages offers slightly more versatility for website building, but Swipe Pages provides more specialized landing page optimization features.
Swipe Pages vs. Instapage
- Starting price: Instapage starts at $99/month or $79/month (annually )
- Notable differentiator: Advanced collaboration tools and personalization options
- Value summary: Instapage targets enterprise users with a much higher price point, while Swipe Pages offers comparable core functionality at a fraction of the cost.
Swipe Pages vs. ClickFunnels
- Starting price: ClickFunnels starts at $97/month (monthly) or $81/month (annually)
- Notable differentiator: Built specifically for sales funnel creation with extensive marketing automation
- Value summary: ClickFunnels offers comprehensive funnel-building capabilities but at more than triple the starting price of Swipe Pages.
So, Is Swipe Pages’ Pricing Worth It? My Take.
Based on the pricing structure and feature set, Swipe Pages offers excellent value for those specifically focused on creating high-converting landing pages. The Startup plan at $39/month (or $29/month annually) provides an accessible entry point with impressive capabilities that would cost significantly more with competitors like Unbounce or ClickFunnels.
The platform strikes a good balance between affordability and functionality. For small businesses and solopreneurs, the Startup plan provides more than enough features to create professional landing pages. Mid-sized marketing teams will find the Marketer plan adequate for managing multiple domains, while agencies handling numerous clients will appreciate the unlimited domains and subaccounts in the Agency plan.
The traffic limits are reasonable for each tier, though the $5 overage fee per 5,000 additional visits is something to watch if your campaigns unexpectedly go viral. Overall, Swipe Pages presents a cost-effective solution that doesn’t sacrifice essential functionality, making it particularly appealing for budget-conscious marketers who don’t want to compromise on landing page quality.
Quick Questions You Might Have
Does Swipe Pages offer a free trial?
Yes, Swipe Pages offers a 14-day full-featured trial with no credit card required, allowing you to test all features before committing.
What happens if I exceed my monthly traffic limit?
If you go over your plan’s traffic limit, Swipe Pages charges $5 for every additional 5,000 visits beyond your traffic cap.
Can I upgrade or downgrade my plan?
While not explicitly stated in the provided information, most SaaS platforms allow plan changes. You would need to contact Swipe Pages support for specific policies.
What payment methods does Swipe Pages accept?
Swipe Pages accepts Visa, MasterCard, Discover, and American Express. Payments are securely processed by Stripe via Chargebee.
Does Swipe Pages offer refunds?
The provided information doesn’t specify a refund policy. It’s advisable to use the free trial to thoroughly test the platform before purchasing.
Can I add more team members to collaborate?
The Startup plan includes 5 team members, the Marketer plan inherits this limit, while the Agency plan offers unlimited team members.
Does Swipe Pages include hosting for my landing pages?
Yes, all plans include hosting with SSL certificates and CDN delivery to ensure fast, secure page loading.
Wrapping It Up: Your Swipe Pages Decision
Swipe Pages offers a competitive pricing structure that delivers solid value across all three tiers. With plans ranging from $39/month for beginners to $199/month for agencies (with significant discounts for annual commitments), there’s an option for most business sizes and needs.
The platform’s feature set is comprehensive even at the entry-level Startup plan, making it an attractive option compared to more expensive competitors. The unlimited landing pages and funnels across all tiers means you won’t outgrow the platform quickly.
Before making your final decision, take advantage of the 14-day free trial to test the templates, interface, and integrations with your specific marketing stack. This hands-on experience, combined with the pricing information in this review, should give you everything needed to make an informed choice about whether Swipe Pages is the right landing page builder for your business.
