Trying to figure out if Leadpages is worth your investment in 2025? You’re not alone. With so many landing page builders competing for your business, understanding exactly what you’ll get for your money has never been more important.
In this comprehensive pricing review, I’ll break down exactly what Leadpages costs today, what features you get with each plan, and whether it offers good value compared to alternatives. The marketing landscape changes quickly, and pricing structures often change without much notice.
Let’s dive into the current Leadpages pricing structure to help you make an informed decision about whether this tool deserves a place in your marketing stack.
What Is Leadpages Anyway?
Leadpages is a dedicated landing page builder and lead generation platform designed primarily for small businesses and entrepreneurs. At its core, it allows users to create high-converting landing pages, pop-ups, alert bars, and even complete websites without requiring coding knowledge. The platform is known for its user-friendly drag-and-drop editor, extensive template library, and built-in conversion optimization tools.
Typical use cases include creating pages for lead magnets, webinar registrations, product launches, and sales campaigns. What sets Leadpages apart from basic website builders is its focus on conversion metrics and lead generation capabilities, including A/B testing, lead magnet delivery, and integration with major email marketing services and CRM platforms.
Why Leadpages Pricing Matters for You
- Manage Your Budget: Understanding exact costs helps you plan your marketing expenses and avoid unexpected charges that could strain your resources.
- Match Needs to Costs: Different pricing tiers offer different capabilities – knowing what you’re paying for ensures you’re not overspending on features you won’t use.
- Assess True Value: Comparing what you get against what you pay helps determine if Leadpages delivers adequate ROI for your specific business goals.
- Avoid Unexpected Issues: Some crucial features may only be available in higher-tier plans – knowing this upfront prevents workflow disruptions later.
Leadpages Pricing Plans
Standard Plan
Cost: $49 per month / $37 per month when billed annually ($444/year)
Annual Savings: $144 per year (24% discount)
Includes:
- 5 Landing Pages
- Unlimited Traffic & Leads
- 1 custom domain
- 200+ conversion-optimized templates
- Best-in-class conversion tools
- Standard integrations
Limitations:
- No A/B testing capability
Best For: Solopreneurs and small businesses just getting started with lead generation who need essential landing page functionality without advanced conversion optimization tools.
Pro Plan
Cost: $99 per month / $74 per month when billed annually ($888/year)
Annual Savings: $300 per year (25% discount)
Includes:
- Unlimited Landing Pages
- Unlimited Traffic & Leads
- 3 custom domains
- 200+ conversion-optimized templates
- Best-in-class conversion tools
- Standard integrations
- Sell products and services
- Blog
Limitations:
- Limited number of Team members
Best For: Growing businesses and marketers who need conversion optimization tools and the ability to sell products or services directly through their landing pages.
CONVERSION
Cost: $697 per month
Includes :
- Full marketing funnel audit
- 1 conversion-optimized landing page (built for you)
- 1 paid media campaign (built and launched for you)
- Dedicated conversion expert
- Pro account
- Unlimited Landing Pages
- Unlimited Traffic & Leads
- Advanced integrations
Add-on Features
Lead Enrichment
Monthly Price: From $15/mo for 40 monthly enriched leads
Key Features Included:
- Gain richer lead insights
- Improve lead quality for smarter sales and marketing
Team Members
Monthly Price: $15/mo per team member
Key Features Included:
- Invitation for team members to collaborate
- Seamless collaboration and optimization
Monthly vs. Annual Billing: Saving Money
Leadpages offers significant discounts for annual commitments. If you choose the Standard plan with annual billing, you’ll pay $37/month instead of $49/month, saving $144 per year (a 24% discount). For the Pro plan, the monthly rate drops from $99 to $74 when billed annually, saving you $300 per year (a 25% discount).
While monthly billing offers flexibility for testing the platform or accommodating seasonal business fluctuations, annual billing makes financial sense if you’re confident Leadpages will be a long-term part of your marketing stack. Plus, annual plans come with additional perks like a free custom domain.
For a growing business using the Pro plan, the $300 annual savings could cover the cost of additional marketing tools or campaigns that further boost your results.
Leadpages Pricing vs. Competitors
Unbounce
- Starting price: $99/month ($74/month billed annually)
- Notable differentiator: AI-powered Smart Builder and Conversion Intelligence features
- Value summary: Unbounce is more expensive than Leadpages but offers advanced AI capabilities for optimization and higher conversion potential.
Instapage
- Starting price: $99/month ($79/month billed annually)
- Notable differentiator: Advanced collaboration tools and post-click optimization
- Value summary: Significantly pricier than Leadpages but targets enterprise-level needs with team collaboration and advanced analytics.
ClickFunnels
- Starting price: $97/month ($81/month billed annually)
- Notable differentiator: Complete sales funnel building rather than just landing pages
- Value summary: More expensive but offers comprehensive funnel building capabilities beyond what Leadpages provides.
WordPress + Elementor
- Starting price: $59/year for Elementor Pro (plus hosting costs)
- Notable differentiator: More flexible for general website building, not specialized for landing pages
- Value summary: Potentially more affordable but requires more technical knowledge and doesn’t include specialized conversion tools.
So, Is Leadpages’s Pricing Worth It? My Take.
After reviewing Leadpages’ pricing structure against its features and competitors, I believe it offers solid value for small businesses and entrepreneurs who need straightforward landing page creation without overwhelming complexity.
The Standard plan at $37/month (billed annually) provides excellent entry-level value for those who need basic landing page functionality without advanced testing or sales features. For most serious marketers, however, the Pro plan at $74/month (billed annually) delivers significantly more value with A/B testing and online sales capabilities that can directly impact your bottom line.
Leadpages positions itself in the mid-market sweet spot – more capable than basic WordPress plugins but more affordable than enterprise solutions like Instapage. Where it particularly shines is in its balance of usability and functionality; you don’t need a developer or designer to create effective pages that convert.
That said, if you’re running a very small operation with minimal traffic, the cost might be hard to justify initially. And for large enterprises needing advanced collaboration or personalization features, you might eventually outgrow what Leadpages offers.
Quick Questions You Might Have
Does Leadpages offer a free trial?
Yes, Leadpages offers a 14-day free trial that gives you access to their full suite of lead generation tools including the template gallery and builder. No credit card is required to start the trial, making it risk-free to test the platform.
Is there a money-back guarantee?
Yes, Leadpages offers a 7-day money-back guarantee after the trial period ends, giving you additional security if you decide the tool isn’t right for you.
Can I upgrade or downgrade my plan?
Yes, you can upgrade your plan at any time. Downgrading is also possible but typically takes effect at the end of your current billing cycle.
Are there any hidden limits or fees?
The main plans include unlimited landing pages, pop-ups, and alert bars with no traffic restrictions. Add-ons like Lead Enrichment (from $15/mo) and additional team members ($15/mo per person) are charged separately.
What level of support do I get?
All plans include standard support through email and chat. Pro plan subscribers receive priority support with faster response times.
Do I need technical skills to use Leadpages?
No, Leadpages is designed to be user-friendly with drag-and-drop editing capabilities. No coding knowledge is required to create professional-looking landing pages.
Can I use my own domain name?
Yes, all plans allow you to connect your own domain. Annual plans also include a free custom domain for the first year.
Wrapping It Up: Your Leadpages Decision
Leadpages offers a competitive pricing structure in the landing page builder market, with its sweet spot being small to medium businesses that need conversion-focused pages without the complexity or cost of enterprise solutions.
The Standard plan gives you the essentials at a reasonable cost, while the Pro plan unlocks the full potential of what Leadpages can do for your business. With annual billing, the value proposition becomes even stronger, especially considering the unlimited pages and lack of traffic caps.
For the most up-to-date information and to start your 14-day free trial, visit Leadpages’ official pricing page and see firsthand if this tool meets your specific marketing needs. Remember – the best landing page builder isn’t necessarily the cheapest or the most feature-packed, but the one that helps you efficiently convert visitors into leads and customers.
