It’s 11 PM on a Tuesday. Your social campaign launches tomorrow, but you still need a clean landing page that won’t embarrass you in front of clients. You don’t have the budget for an expensive landing page platform, and definitely don’t have time to learn complex software or write code.
This scenario is exactly where Carrd.co thrives. In a market crowded with feature-heavy page builders demanding triple-digit monthly subscriptions, Carrd has carved out a refreshing niche with its “do one thing exceptionally well” approach — and at a price point that might make you do a double-take.
This article cuts through the marketing speak to examine what Carrd.co really costs in 2025, which plan delivers the best value for your specific needs, and whether this minimalist builder is worth your investment compared to pricier alternatives.
What Is Carrd.co Anyway?
Carrd.co is a specialized website builder focused exclusively on creating responsive, single-page websites. Unlike sprawling platforms that try to be everything to everyone, Carrd deliberately stays in its lane: simple, beautiful one-page sites that load quickly and look professional on any device.
Freelance designers use it to showcase portfolios without the overhead of maintaining complex sites. Digital marketers deploy it for campaign-specific landing pages when they need something more customizable than a basic link aggregator but less complex than enterprise landing page platforms. Startup founders use it for pre-launch pages to collect early sign-ups without investing in full website development.
The platform’s standout quality is its remarkable simplicity paired with surprising design flexibility — all delivered through an interface that feels refreshingly straightforward in an era of bloated software.
Why Carrd.co Pricing Matters for You
Understanding Carrd’s pricing structure matters for several practical reasons:
- Budget constraints are real — Whether you’re a freelancer, small business owner, or part of a marketing team with tight budgets, every dollar counts. Carrd’s unique pricing model could save you hundreds compared to alternatives.
- Feature-to-cost ratio varies dramatically — The jump between Carrd’s plans unlocks specific capabilities that might be essential for your particular use case, while features you’ll never use remain absent (keeping costs down).
- Annual billing is the only option — Unlike many SaaS tools that offer monthly billing (albeit at higher rates), Carrd requires annual commitment, making it important to choose the right tier from the start.
- The “hidden” free tier exists — Carrd offers a capable free tier that isn’t prominently advertised but might be sufficient for certain projects, potentially saving you any expense at all.
Let’s break down exactly what each plan costs and, more importantly, what you get for your money.
Carrd.co Pricing Plans
Carrd keeps things refreshingly simple with three affordable Pro plans, all billed annually, plus a free tier for those just getting started. Here’s what each plan includes:
1. Pro Lite
Annually: $9/year
Features Included:
- 3 SITES
- PREMIUM URLS
- NO BRANDING
- HIGH QUALITY IMAGES
- LARGE IMAGES AND VIDEOS
- NO ELEMENT LIMIT
- PREMIUM TEMPLATES
- CUSTOM TEMPLATES
- VIDEO UPLOADS
- SLIDESHOWS
- SITE ICONS
- SHARE IMAGES
- QR CODES
- SITE TRANSFERS
- SHARING
Benefits: The Pro Lite plan offers incredible value at less than $1 per month. It’s perfect for personal projects, portfolios, or simple landing pages where you need a professional look without the “Made with Carrd” branding. The ability to create up to three sites makes it suitable for freelancers with a handful of projects.
Limitations: You can’t connect custom domains, create forms, or embed widgets, which limits its use for lead generation or more interactive sites. Analytics integration is also missing at this tier.
2. Pro Standard
Annually: $19/year
Features Included:
- 10 SITES
- CUSTOM DOMAIN URLS
- NO BRANDING
- HIGH QUALITY IMAGES
- LARGE IMAGES AND VIDEOS
- NO ELEMENT LIMIT
- PREMIUM TEMPLATES
- CUSTOM TEMPLATES
- VIDEO UPLOADS
- SLIDESHOWS
- SITE ICONS
- SHARE IMAGES
- QR CODES
- SITE TRANSFERS
- SHARING
- FORMS
- WIDGETS
- EMBEDS
- GOOGLE ANALYTICS
- META TAGS
- LOCAL FONTS
Benefits: At just $1.58 per month, Pro Standard represents tremendous value for serious users. The addition of custom domains, forms, widgets, and Google Analytics transforms Carrd from a simple portfolio tool into a legitimate marketing asset. The ability to create up to 10 sites makes it suitable for freelancers with multiple clients or marketers running several campaigns.
Limitations: While it includes basic forms, it lacks advanced form functionality. There’s also no password protection or redirects, which might be needed for certain marketing use cases or membership-style content.
3. Pro Plus
Annually: $49/year
Features Included:
- 25 SITES
- CUSTOM DOMAIN URLS
- NO BRANDING
- HIGH QUALITY IMAGES
- LARGE IMAGES AND VIDEOS
- NO ELEMENT LIMIT
- PREMIUM TEMPLATES
- CUSTOM TEMPLATES
- VIDEO UPLOADS
- SLIDESHOWS
- SITE ICONS
- SHARE IMAGES
- QR CODES
- SITE TRANSFERS
- SHARING
- ADVANCED FORMS
- WIDGETS
- EMBEDS
- GOOGLE ANALYTICS
- META TAGS
- LOCAL FONTS
- ADVANCED SETTINGS
- DOWNLOAD SITES
- REDIRECTS
- PASSWORD PROTECTION
- VARIABLES
- SITE FILES
- UPDATE FREQUENCY
- CANONICAL URL
Benefits: Pro Plus unlocks Carrd’s full potential at just over $4 per month. The advanced forms, password protection, and ability to download sites make it suitable for more complex marketing needs. The 25-site limit is generous for agencies or marketers managing multiple campaigns, while features like redirects and variables provide enhanced functionality for more sophisticated use cases.
Limitations: Even at this tier, Carrd remains a one-page site builder. There’s no multi-page functionality, advanced e-commerce (beyond simple payment buttons), or built-in A/B testing capabilities found in more expensive landing page platforms.
Free Plan/Freemium Information
Carrd also offers a free plan that allows you to create up to three basic sites with Carrd branding. While limited in features, it’s surprisingly capable for testing the platform or creating simple personal pages.
Monthly vs. Annual Billing: Saving Money
Unlike most SaaS tools, Carrd doesn’t offer monthly billing options. All plans require annual payment upfront. While this might seem restrictive, it’s actually part of how Carrd maintains its remarkably low prices.
The annual-only approach allows Carrd to:
- Reduce payment processing costs
- Minimize administrative overhead
- Plan for server capacity more efficiently
- Offer pricing that would be unsustainable on a month-to-month basis
To put this in perspective, Carrd’s Pro Standard plan costs just $19 annually—less than what many competitors charge for a single month. If Carrd were to offer monthly billing, it would likely need to charge at least $3-4 per month to cover the additional overhead, making the annual savings approximately 60-75%.
For users concerned about commitment, consider that the financial risk is minimal. Even the most expensive Pro Plus plan at $49/year costs less than a single month of many competing landing page builders.
Who should choose which plan?
The annual commitment structure makes plan selection important. Here’s a quick guide:
- Free Plan: Ideal for students, hobbyists, or anyone testing the platform before committing.
- Pro Lite ($9/year): Perfect for personal branding, portfolios, or simple business presence when lead capture isn’t needed.
- Pro Standard ($19/year): The sweet spot for most users—offering custom domains, forms, and analytics at a price point that’s hard to beat.
- Pro Plus ($49/year): Best for marketers, agencies, and power users who need password protection, advanced forms, or the ability to download sites for offline access or transfer.
Carrd.co Pricing vs. Competitors
To truly appreciate Carrd’s value proposition, let’s compare it to some similar tools on the market:
Carrd vs. Linktree
- Linktree Free: Limited customization, Linktree branding
- Linktree Starter: $5/month (billed annually at $60/year) – Removes branding, offers basic analytics
- Linktree Pro: $9/month (billed annually at $108/year) – Adds priority support, more themes
- Comparison: While Linktree excels at simple link aggregation, Carrd’s Pro Lite plan ($9/year) offers significantly more design flexibility and creative control at less than 1/6 the cost of Linktree Pro.
Carrd vs. Strikingly
- Strikingly Free: Limited to one site with Strikingly branding
- Strikingly Limited: $8/month (billed annually at $96/year) – 2 sites, connects one custom domain
- Strikingly Pro: $16/month (billed annually at $192/year) – 3 sites, e-commerce features
- Comparison: While Strikingly offers some multi-page functionality, Carrd’s Pro Standard ($19/year) provides 10 sites with custom domains at 1/5 the cost of Strikingly’s comparable plan.
Carrd vs. Unbounce
- Unbounce Launch: $74/month (billed annually at $888/year) – Basic landing page features
- Unbounce Optimize: $112/month (billed annually at $1,344/year) – Adds A/B testing
- Comparison: Unbounce offers more advanced marketing features like A/B testing and AI optimization, but at a price point that’s 46x higher than Carrd’s Pro Plus plan. For simple landing pages, Carrd delivers 80% of the functionality at 2% of the cost.
The comparison is clear: if your needs align with Carrd’s single-page focus, the value proposition is unmatched in the market. Even Carrd’s most expensive plan costs less annually than a single month of many competing platforms.
So, Is Carrd.co’s Pricing Worth It? My Take.
After thoroughly analyzing Carrd’s pricing structure and comparing it to alternatives, my assessment is clear: Carrd offers exceptional value, but with important caveats about its intended use case.
For individuals, freelancers, and small businesses needing simple, beautiful one-page sites, Carrd is not just worth it—it’s almost irrationally generous in its pricing. At $19/year for the Pro Standard plan, you’re paying less than the cost of a monthly streaming subscription for a professional web presence with custom domain support, lead capture forms, and analytics integration.
The Pro Plus plan at $49/year delivers an impressive feature set that would cost hundreds or thousands annually on other platforms. For agencies managing multiple small clients or marketers running several campaigns, this plan offers tremendous economies of scale.
However, Carrd’s value proposition diminishes if your needs extend beyond its core single-page focus. If you require multi-page functionality, advanced e-commerce, membership sites, or sophisticated marketing automation, you’ll eventually outgrow Carrd and need to migrate to a more comprehensive platform.
It’s also worth noting that Carrd’s pricing advantage comes partly from a focused feature set and streamlined support (primarily email and documentation rather than phone or live chat). For enterprise users requiring hands-on support or SLAs, this might be a limitation.
The bottom line: If your needs align with Carrd’s capabilities, it delivers remarkable value that no competitor can match. It’s not just worth the price—it’s an extraordinary bargain in the web building space.
Quick Questions You Might Have
Q: Does Carrd offer a free trial?
A: Better than a trial, Carrd offers a permanent free plan that lets you create up to three sites with Carrd branding. This gives you unlimited time to test the platform before upgrading.
Q: What happens if I need more sites than my plan allows?
A: You’ll need to upgrade to a higher tier plan. The Pro Lite allows 3 sites, Pro Standard 10 sites, and Pro Plus 25 sites. There’s currently no option to add individual sites beyond these limits.
Q: Can I upgrade or downgrade my plan later?
A: Yes, you can upgrade at any time, with the price prorated based on your remaining subscription period. Downgrading is possible when your current subscription renews.
Q: Is there a refund policy if I’m not satisfied?
A: Carrd doesn’t advertise a specific refund policy. Given the low entry price of the Pro plans, they likely handle refund requests on a case-by-case basis.
Q: What kind of support is included?
A: Carrd offers email-based support and comprehensive documentation. There is no phone or live chat support, which helps keep costs low.
Q: Can I export my site if I decide to leave Carrd?
A: The Pro Plus plan allows you to download your sites, which provides a way to back up your work. However, the downloaded format is specific to Carrd and isn’t directly importable to other platforms.
Q: Are there any hidden costs or limitations?
A: Carrd is remarkably transparent about its features and limitations. The only additional cost you might incur is purchasing a custom domain from a third-party registrar if you’re on the Pro Standard or Pro Plus plans.
Wrapping It Up: Your Carrd.co Decision
Carrd.co has carved out a unique position in the website building space by focusing exclusively on one-page sites and delivering them at a price point that seems almost too good to be true. From just $9/year for the basic Pro plan to $49/year for the full-featured Pro Plus option, Carrd represents a remarkable value in a market where competitors often charge those amounts monthly rather than annually.
The decision to choose Carrd ultimately comes down to alignment with your specific needs:
If you need a simple, beautiful, responsive single-page website for personal branding, a basic business presence, or campaign-specific landing pages, Carrd delivers exceptional value that no other platform can match. The Pro Standard plan at $19/year hits a sweet spot of features-to-price ratio that makes it an easy recommendation for most users.
If your requirements extend to multi-page functionality, complex e-commerce, or advanced marketing automation, you may eventually outgrow Carrd’s capabilities , and I would suggest better tools for that such as Systeme.io. In these cases, the platform can still serve as an excellent starting point or complementary tool for specific projects while you utilize more comprehensive platforms for your main web presence.
For most creators, freelancers, small businesses, and even marketing teams, Carrd.co’s pricing model removes the financial barrier to having a professional web presence. In a digital landscape where web development costs can quickly spiral, Carrd stands out as a refreshingly affordable solution that doesn’t compromise on quality or user experience.
I recommend starting with the free plan to test Carrd’s capabilities, then upgrading to Pro Standard when you’re ready to connect a custom domain and create lead capture forms. At $19/year, it’s a small investment that delivers significant professional value.
Visit Carrd’s official pricing page to see the latest plan details and get started with this remarkably affordable one-page website builder.
